Presentation Slides & Resources
Interactive artifacts and journey documentation supporting the Case Presentation.
Case Study Resources
Audience & Problem
Strategic framing of the small medical practice landscape and identifying key conversion friction points.
Technical Data Table
The quantitative baseline used to measure early signals and revenue velocity across the journey.
Journey Map
A comprehensive visual mapping of the 30-60 day touchpoints from initial radar to final close.
Journey Pull-Through
Live application examples of how signals are converted into actionable revenue-driving events.
The Data Hub
The central UX repository for behavioral insights and integrated performance analytics.
The Confidence Logic Model
Experience Design turns technical noise into "Radar Signals" that build buyer trust. Use the levers below to see the impact.
Do you trust your attribution? Foggy data leads to "Ghost Signals" targeting the wrong person at the wrong time.
Are your channels connected? Siloed teams create "Friction Gaps" that spike buyer anxiety.