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My Work

My approach blends creative interactivity with relevant content, that consistently engages and captivates learners. Recognized for delivering educational excellence and driving technological advancements in online learning environments, on demand training for universities, corporations, and organizations representing a variety of sectors including IT, life sciences, government, business, and other fields.

"Don't settle for best practices when you can create innovative processes."
-Traci Frees

Work Samples

The following artifacts include multimedia pieces, presentations, proposals, reports, guides, and excerpts of course content I developed over the last several years that I have permission to share. These are provided to demonstrate my ability to bring a variety of stakeholders together to accomplish specific goals for small and large scale projects, design on-brand, and create custom content as solutions to problems. Additional work and scope of projects can be explained via a virtual meeting.

Thank you for the opportunity to display what I love to do!

Click on the image above to view a sampling of several learning solutions developed for a variety of sectors.

Professional Development Program Presentations

Here are two program presentations developed for organizations to integrate  trainings for internal and external clients into a customized, professional development program.

The solutions were scalable, utilized current and new trainings, would be offered on the internal LMS, included all levels of employee development from onboarding to leadership development, and incorporated cutting edge App development.

Website & Professional Development  for Corporate Sector

These projects are testament to my strategic vision and my capability to execute significant digital transformations, aiming to foster an agile environment of continuous learning and adaptability.

I was tasked to create some trainings on remote work and created this! I imagined the concept,oversaw development, worked with contract SMEs, and launched an online organization composed of website and embedded LMS platform dedicated to professional training solutions, education, certifications for remote and hybrid workers, and consultation.

This initiative highlights my ability to pioneer educational and developmental initiatives that meet the needs of the modern remote and hybrid workforce.

I started out developing websites and this role transitioned into spearheading the strategic overhaul of our corporate website, marketing approach, and created Uni-Learn, introducing innovative digital marketing strategies and products that significantly enhanced our market presence and customer engagement, and provided an opportunity for me to consult with universities and organizations.

I also created Vendor Insights, a tracking system to help organizations with transitioning leadership to reward high performing vendors. This solved the security and service issues of revolving leadership in HOAs managing MDUs.

Interest Generators & Infographics

Following are examples of artifacts I created for clients demonstrating ability to organize ideas and design on brand. First, there are blog and podcast interest generators.  

Next, the two infographics were  created for a professional development training course on sales techniques and using similar design techniques, there is an infographic for marketing students in an online course I teach at a university. 

The last four examples were developed for instructional designer trainings to reinforce how and why to use infographics, how to create a video, and the overall design process when developing a digital library, course developments, and other resources.

Survey Results Pictographs

Below are two samples pictographs I created to display results from a faculty survey for a university. After collaborating with department heads on survey questions, I sent the survey and extrapolated results into this format to communicate to faculty. The first is heavier on text, the second is lighter.

LMS Program Redesign

I worked with a university client within the School of Business and Management to redesign the course layout to improve accessibility, engagement, user experience based on analytics/feedback from faculty, students, and collaboration meetings with department leadership.

Automated Outcomes Assessment

Developed process to automate outcomes assessment for a university using their Canvas LMS. This process included training administrators, faculty, and establishing a process for revision. This is an example of fully using what you already have.

Created the guide to help faculty to understand how to use the new system. Shared it with faculty in a creative way.

Interest Igniter Video

Here are two examples of videos I created to introduce students to  modules in an online Marketing Principles course I wrote and taught at a university.

Guides & Resources

Here are a few guides created to assist instructors facilitating online courses. In two years I created 80 guides.

The guides demonstrate my ability to research, compile information relevant to the target audience, and design the output according to branding standards.

You will notice that the guides are very different in layout and design. I followed the goals and preferences of the organizations/departments in which I served.


Created a solution for SBM to create a Student Resources Hub to link to all courses, for scalable adjustments and clear communication to students. Below is a PDF version.

Conference Presentation

This presentation was delivered at a SAIR Conference to demonstrate how to enhance elements of online instruction with the specific goal of improving engagement and retention efforts. I partnered with my husband, who also worked the university to explain how IT and Academics can work together and can indeed be friends!

Online Course Data Analytics

This is a sample data analytics report using measures from the Canvas LMS and manual calculations. Analytics is an important component to help us improve eLearning opportunities by providing stakeholders specific information on instructor interactions, student engagement, and course effectiveness so decision makers can intervene, predict, and make data driven decisions that will enhance learning pathways.

Data Analytics Guide

This is a sample explanation to the AspireEDU data analytics dashboard integrated into a Canvas LMS. The dashboard provided an auto-generated report. However, in one situation a guide needed to be created to correspond with the actual dashboard report downloaded from Canvas. The guide was developed to provide a foundation based on various research in online learning for stakeholders not familiar with factors affecting overall course effectiveness learn more about what each measure is important.

Data Analytics Report

This is a sample data analytics report using measures from the Canvas LMS and manual calculations. Analytics is an important component to help us improve eLearning opportunities by providing stakeholders specific information on instructor interactions, student engagement, and course effectiveness so decision makers can intervene, predict, and make data driven decisions that will enhance learning pathways. Following is a sample, and not a report on a real instructor.

Examples of Video Resources

Examples of screencasts I created to orient instructors on various resources available to help them facilitate their online courses from ideation, collaboration, development, and deployment.

Video: VidGrid Tool Overview

Video: TurnItIn Overview

Video: Create Assignments

Student Orientation Course

I created a student orientation course from conception to delivery. Here are excerpts of resources I can share. I was tasked with developing a 6 Unit course for a university needing an introductory course for students enrolled in a Bachelor’s in Business Administration degree program.

The target audience was incoming students new to online learning. I had access to the term course as well as the master course to make changes during the pilot phase as well as the final debriefing. I used student evaluations and course analytics to make updates for the revision.

I was given a tight deadline of three weeks to analyze the audience and learning resources available at the university and fill in gaps; design the documents and learning aids as well as organize the course by topics; develop the course by creating content without a textbook, designing logo and name, and assembling it in Moodle, launch and facilitate the course pilot, and evaluate the effectiveness from the standpoint of a facilitator and designer.

Small Talk Multi-Delivery Training

Examples of screencasts I created (knowledge gap analysis, script, and media creation) to orient instructors on various resources available to help them facilitate their online courses. This is an example of a training module developed for call center employees. When developing content for instruction I use Malcom Knowles’ Andragogy principles for adult learning. Lifelong learners can benefit from instructional content that is self-directed, relevant, goal oriented, utilizes life experiences, and inspires critical thinking. When developing a course for any target audience the ADDIE model should be followed which includes five phases: Analysis, Design, Development, Implementation, and Evaluation.

Course Content

SME Academic Writing Sample

This is a sample written lecture and course components  I developed when when creating a Business Communication course. This serves as evidence of creating unit outcomes, a research based lecture, and building assessment questions/assignments to measure outcomes. This version of the course is no longer active, so I can share it here.

Change Management Projects

I chaired several committees/task forces to propose new projects and initiatives for a 100% online university. Here are a few examples of my output of these team collaborations.

Academic Program Review

This is a new process I was tasked to develop and the presentation developed for a Provost Council Meeting outlining a process I was tasked with creating. The APR was created to help academic administrators and faculty to review the soundness of academic programs at a university. This was also an extensive collaboration effort as well as process implementation and ongoing evaluation. Excerpts of sample process documents and forms provided.

Academic Travel Program Task Force

This is an example of an artifact from a task force designed to propose a new program launch that would affect many departments within a university. This is an example of a large scale multi-department collaboration. I chaired this task force and submitted the proposal to the board of directors for consideration.

Course Name Change Initiative

This is an example of a new process I spearheaded to update the prefix of a course name at a university. The concept was simple but the process was detailed. I worked with multiple departments to make this change and created the attached document to outline the action items.

Course Proposals

This project is an example of extensive collaboration efforts to get faculty involved in curriculum improvements. This initiative inspired faculty to dream big when the university sought input on building courses that would interest students. The document was a compilation of faculty member course proposals. I was serving as
Program Director of General Studies for this project.

Displaying Data Analytics in Creative Ways

This is an example of a pre-survey results display I created for a presentation for users learning how to teach and build courses in their LMS.

There are a variety of ways to display info from a survey or analytics to stakeholders, this is just one example of teaching users how to display results form a course survey WHILE using information from their own survey for maximum engagement.

Thank you for viewing
my portfolio! 

Photos by: Traci Frees